The PPC Blog
Read the latest news and insights about PPC. Here you read my latest ponderings about online marketing and search engine marketing in specific.
Conversion Value per Click ( CVPC)
Conversion Value per Click ( CVPC) Today, I wanted to spotlight an underappreciated metric: Conversion Value per Click. CVPC calculates the average value you earn from each click. Essentially, it combines your Conversion Rate and Average Order Value into a single,...
Adios – Google Ads Image Asset Management
Adios - Google Ads Image Asset Management What is Adios ? What is Adios Adios is an open-source platform that simplifies the generation and upload of image assets for your Ad Groups. If you already possess images, Adios can efficiently upload them to the Google Ads...
Google FeedGen Updates
For those who explored Google FeedGen some months ago and didn't see the expected improvements, I highly recommend giving it another try. Significant enhancements have been implemented recently. The necessity for high-quality feed inputs is a thing of the past;...
Modern Measurement Playbook
Last month, Google released the new Modern Measurement Playbook. This playbook emphasizes the necessity of adopting a holistic measurement framework suited for the privacy-first, digital age. It offers practical insights into establishing a robust measurement system...
The Law of Small Number
The Law of Small NumbersOne of the common fallacies in PPC is the law of the small numbers. This term was coined by Kahneman to describe how people exaggerate the degree to which the probability distribution in a small group will closely resemble the probability...
Camp Granular v.s. Camp Consolidate
Camp Granular v.s. Camp Consolidate One of the key decisions PPC specialists have to make is how to structure their search campaigns. This often becomes a hot debate between two approaches: camp granular and camp consolidate. Camp granular says that we need to split...
Google FeedGen
Google FeedgenGoogle has released an open-source tool called FeedGen that uses Large Language Models (LLMs) to generate optimized Shopping Ads titles and descriptions, and fill missing attributes in product feeds. It helps merchants and advertisers surface and fix...
Unleashing the Power of Conversion-Based Customer Lists
Unleashing the Power of Conversion-Based Customer Lists!Are you making the most of Enhanced Conversions in your advertising efforts? Discover a seamless and rapid method to integrate customer match lists into your Google Ads account.How to Enable Conversion-Based...
The 4 Marketing P’s in the Digital Age
The 4 Marketing P’s in the Digital Age As automation continues to reshape Google Ads, it's paramount for us PPC professionals to shift our focus beyond just "Promotion." Embracing all four marketing P's has become a critical aspect of optimizing outcomes in the...
