The PPC Blog
Read the latest news and insights about PPC. Here you read my latest ponderings about online marketing and search engine marketing in specific.
Concept Drift: When Google Can’t See What Matters
Google Ads learns from past data to predict what’s likely to convert in the future. But what happens when the future no longer follows the same rules? In data science, this is called Concept Drift—when the relationship between signals (like location, keyword, or...
Automatic Location Push and Exclusions
Turning Availability Data into Geo-Bidding SignalsI shared a post about Concept Drift—the idea that systems trained on past data can lose accuracy when real-world conditions change. As promised, here’s a practical example of how I handled this for a client. The...
GIGA – Google’s Open Source Tool for Search Trends and Smarter Marketing Insights
Google just launched a new unofficial and free open-source solution: GIGA – running entirely on Google Cloud. It’s designed to help marketers and agencies interpret keyword data more intelligently using AI. And yes, it works surprisingly fast. What it doesGIGA uses AI...
Shopping Features in ChatGPT
Shopping Features in ChatGPT OpenAI is rolling out native shopping features within ChatGPT globally. Users can now receive personalized product recommendations, complete with images, reviews, and direct purchase links, all without any ads or auction-based placements....
The End of the Keyword?
The End of the Keyword? The day we all knew as coming. It's not the true end of the keyword but it might be the beginning. Google has introduced a new campaign type: AI Max for Search campaigns. At first glance, it might remind you of Dynamic Search Ads (DSA) —...
Improving Product Feeds With BigQuery
The Google FeedGen team has added a guide for optimizing feeds using BigQuery. FeedGen is ideal for up to 30k items; for larger product feeds, it's recommended to use the BigQuery option.Start Small First In my opinion, it's always good to start small. Try optimizing...
Creative Guidance For Video Ads Driving Action
Advertisers are often struggling in creating video ads which are action driven for campaigns like . Just like for branding campaigns great ads start with the Core ABCD Principles. In this post I would like to give some guidance how to create video ads built do drive...
OpenAI Start Testing SearchGPT Prototype
OpenAI has announced that it is now officially testing its SearchGPT prototype. Could this be a serious threat to Google? Previously, concerns over major search engine changes were minor and incremental. This, however, could potentially be a complete disruption. We...
ABT: Always Be Closing- Testing
When I worked in sales, I was taught the ABC mantra: "Always Be Closing." While ABC is a well-known and somewhat humorous sales mantra, I’ve always preferred a more balanced and customer-centric approach. This perspective has led to better long-term results, including...
