by Harmeet Singh | Aug 24, 2024 | Measurement
The Google FeedGen team has added a guide for optimizing feeds using BigQuery. FeedGen is ideal for up to 30k items; for larger product feeds, it’s recommended to use the BigQuery option.Start Small First In my opinion, it’s always good to start small. Try...
by Harmeet Singh | Aug 24, 2024 | Uncategorized
Advertisers are often struggling in creating video ads which are action driven for campaigns like . Just like for branding campaigns great ads start with the Core ABCD Principles. In this post I would like to give some guidance how to create video ads built do drive...
by Harmeet Singh | Aug 24, 2024 | AI Tools
OpenAI has announced that it is now officially testing its SearchGPT prototype. Could this be a serious threat to Google? Previously, concerns over major search engine changes were minor and incremental. This, however, could potentially be a complete disruption. We...
by Harmeet Singh | Aug 24, 2024 | PPC Strategy
When I worked in sales, I was taught the ABC mantra: “Always Be Closing.” While ABC is a well-known and somewhat humorous sales mantra, I’ve always preferred a more balanced and customer-centric approach. This perspective has led to better long-term...
by Harmeet Singh | May 20, 2024 | PPC Strategy
Conversion Value per Click ( CVPC) Today, I wanted to spotlight an underappreciated metric: Conversion Value per Click. CVPC calculates the average value you earn from each click. Essentially, it combines your Conversion Rate and Average Order Value into a single,...
