by alexvandepol | May 7, 2024 | Measurement
Last month, Google released the new Modern Measurement Playbook. This playbook emphasizes the necessity of adopting a holistic measurement framework suited for the privacy-first, digital age. It offers practical insights into establishing a robust measurement system...
by alexvandepol | Aug 5, 2023 | PPC Strategy
The Law of Small NumbersOne of the common fallacies in PPC is the law of the small numbers. This term was coined by Kahneman to describe how people exaggerate the degree to which the probability distribution in a small group will closely resemble the probability...
by alexvandepol | Aug 5, 2023 | Google Ads, PPC Strategy
Camp Granular v.s. Camp Consolidate One of the key decisions PPC specialists have to make is how to structure their search campaigns. This often becomes a hot debate between two approaches: camp granular and camp consolidate. Camp granular says that we need to split...
by alexvandepol | Aug 3, 2023 | AI Tools, Google Ads
Google FeedgenGoogle has released an open-source tool called FeedGen that uses Large Language Models (LLMs) to generate optimized Shopping Ads titles and descriptions, and fill missing attributes in product feeds. It helps merchants and advertisers surface and fix...
by alexvandepol | Aug 3, 2023 | Google Ads
Unleashing the Power of Conversion-Based Customer Lists!Are you making the most of Enhanced Conversions in your advertising efforts? Discover a seamless and rapid method to integrate customer match lists into your Google Ads account.How to Enable Conversion-Based...
