PPC – Pay Per Click
We believe that every company is unique and has its own goals and needs. That’s why we have a results-driven approach to Google Ads, focusing on the specific needs of your business. Using the smart automated capabilities of Google and the right data, we strive to achieve maximum results for your online business. At Apol Digital we use the IACO method for this: Intake, Audit, Campaign setup and Optimization.
1) Intake:
We start with a thorough analysis of your company, your goals and your competitors. We do this via a phone call or an intake on location. Based on these insights, we can make a good audit of the current PPC campaigns, if they already have campaigns running.
2) Audit
An important part of our process is the PPC audit which we perform to identify areas for improvement of your ad accounts. This thorough analysis allows us to draw up a detailed list of points for improvement. Each improvement point is scored based on three important criteria: impact, implementation costs and chance of success. This way we can prioritize the optimizations that have the greatest potential to improve your campaigns, considering the feasibility and costs of implementation.
3) Campaign setup
In consultation, we will work on the optimization points from the audit, and we will set up any new campaigns. After everything is ready, we schedule an activation meeting to thoroughly go through the campaigns together before they start running.
4) Optimization
After the campaigns are live, the campaigns are further optimized to improve the results. We look at whether certain processes can be automated and whether we can add new data for better campaign management.
Automation
Our experts are up to date with the latest developments and apply automation when it benefits the advertiser. We do this even if it means spending less time manually managing campaigns. However, we are also critical of Google’s recommendations and carefully evaluate whether they fit the advertiser’s goals and strategies.
Data activation
A result-oriented approach is only effective if it is supported by the right data. At Apol Digital, we attach great importance to collecting and analyzing relevant data to gain insight into the performance of your campaigns. We continuously monitor the results and adjust our strategy where necessary to achieve the maximum result. By using tools such as Google Tag Manager, Google Analytics and advanced tracking methods, we can accurately measure and optimize the performance of your ads.
Microsoft Ads
To attract more visitors, we make an automatic link between Google and Microsoft Ads. We then make the right adjustments to get the most out of Microsoft’s search engines and partners.
Apol Digital is the partner that can help you with this. Contact us without obligation.
