Data Analytics
Data Analytics and Data Activation are key to the success of many online businesses. Without a proper setup, your company is likely to lack the necessary insights and steering mechanisms to succeed. Three important tools come into play here: 1) Google Tag Manager to activate the right data and set up your Key Events, 2) Google Analytics to provide you with the necessary insights and reporting, and 3) Google Looker Studio to visualize and interpret your data in a clear and actionable way.
1) Google Tag Manager
Google Tag Manager (GTM) is a service from Google that allows you to customize tagging on your website or mobile app. These codes are called tags. The advantage of GTM is that you only have to add code to your website once. After this, the marketer can get started to retrieve data from the site to use for smart campaign management or reports, among other things.
Google Tag Manager works with tags, triggers, and variables. Google Tag Manager lets you set up tags, create triggers that determine when a tag becomes active, and use variables to make tagging easier and smarter.
Benefits of Google Tag Manager:
- Replaces tags from various platforms such as: Google Ads, Google Analytics, Floodlight, and others. This saves time and makes your website faster;
- Your developer will be disturbed less often by your marketer, leaving them more time for other important projects;
- With GTM, you can activate data that was not possible before. This allows you to manage online marketing campaigns better and obtain more extensive reports.
- GTM allows you to test before posting. This gives you much more certainty that the implementation will go well.
2) Google Analytics
Google Analytics is the most widely used tool to measure online web and app traffic. It’s free to use and offers a wide set of capabilities to help you understand how visitors interact with your website or app.
Benefits of Google Analytics:
- Comprehensive Tracking: Google Analytics tracks a wide range of metrics, from page views and user sessions to bounce rates and conversion rates, providing a full picture of your website’s performance.
- Custom Reports: You can create custom reports tailored to your business needs, allowing you to focus on the metrics that matter most to you.
- Real-Time Data: Google Analytics provides real-time data, enabling you to monitor visitor behavior as it happens and make immediate adjustments to your strategies.
- Integration with Other Tools: Google Analytics integrates seamlessly with other Google tools, such as Google Ads and Google Tag Manager, creating a powerful ecosystem for managing and optimizing your online presence.
- Audience Segmentation: The tool allows you to segment your audience based on demographics, behavior, and more, helping you tailor your marketing strategies to different groups of users.
3) Google Looker Studio
Google Looker Studio is a data visualization tool from Google. Like GTM and Google Analytics, the tool is free to use. With Looker Studio, you can connect various data sources and visualize them in any way you want.
Benefits of Google Looker Studio:
- Customizable Dashboards: Create fully customizable dashboards that provide an at-a-glance view of your key performance indicators (KPIs) and metrics.
- Data Integration: Easily integrate data from multiple sources, including Google Analytics, Google Ads, BigQuery, and other third-party platforms.
- Interactive Reports: Generate interactive reports that allow users to drill down into data, filter results, and gain deeper insights.
- Collaboration and Sharing: Share your dashboards and reports with team members or clients, making collaboration easy and ensuring everyone is on the same page.
- Automated Updates: Reports can be set to update automatically, ensuring that your data is always current without the need for manual intervention.
Apol Digital Has You Covered
Apol Digital provides support for the implementation of GTM, Google Analytics, and Google Looker Studio. Whether it’s the first setup or adding new, more advanced tags, triggers, or variables, Apol Digital is the partner that can help you with this. Contact us without obligation.
