by Harmeet Singh | Jun 21, 2025 | Uncategorized
Google Ads learns from past data to predict what’s likely to convert in the future. But what happens when the future no longer follows the same rules? In data science, this is called Concept Drift—when the relationship between signals (like location, keyword, or...
by Harmeet Singh | Jun 21, 2025 | Uncategorized
Turning Availability Data into Geo-Bidding SignalsI shared a post about Concept Drift—the idea that systems trained on past data can lose accuracy when real-world conditions change. As promised, here’s a practical example of how I handled this for a client. The...
by Harmeet Singh | Jun 21, 2025 | Uncategorized
Google just launched a new unofficial and free open-source solution: GIGA – running entirely on Google Cloud. It’s designed to help marketers and agencies interpret keyword data more intelligently using AI. And yes, it works surprisingly fast. What it doesGIGA uses AI...
by Harmeet Singh | May 12, 2025 | Uncategorized
Shopping Features in ChatGPT OpenAI is rolling out native shopping features within ChatGPT globally. Users can now receive personalized product recommendations, complete with images, reviews, and direct purchase links, all without any ads or auction-based placements....
by Harmeet Singh | May 12, 2025 | Uncategorized
The End of the Keyword? The day we all knew as coming. It’s not the true end of the keyword but it might be the beginning. Google has introduced a new campaign type: AI Max for Search campaigns. At first glance, it might remind you of Dynamic Search Ads...
by Harmeet Singh | Aug 24, 2024 | Uncategorized
Advertisers are often struggling in creating video ads which are action driven for campaigns like . Just like for branding campaigns great ads start with the Core ABCD Principles. In this post I would like to give some guidance how to create video ads built do drive...
by alexvandepol | Jul 5, 2023 | PPC Strategy, Uncategorized
The 4 Marketing P’s in the Digital Age As automation continues to reshape Google Ads, it’s paramount for us PPC professionals to shift our focus beyond just “Promotion.” Embracing all four marketing P’s has become a critical aspect of...
