by Harmeet Singh | Aug 24, 2024 | PPC Strategy
When I worked in sales, I was taught the ABC mantra: “Always Be Closing.” While ABC is a well-known and somewhat humorous sales mantra, I’ve always preferred a more balanced and customer-centric approach. This perspective has led to better long-term...
by Harmeet Singh | May 20, 2024 | PPC Strategy
Conversion Value per Click ( CVPC) Today, I wanted to spotlight an underappreciated metric: Conversion Value per Click. CVPC calculates the average value you earn from each click. Essentially, it combines your Conversion Rate and Average Order Value into a single,...
by alexvandepol | Aug 5, 2023 | PPC Strategy
The Law of Small NumbersOne of the common fallacies in PPC is the law of the small numbers. This term was coined by Kahneman to describe how people exaggerate the degree to which the probability distribution in a small group will closely resemble the probability...
by alexvandepol | Aug 5, 2023 | Google Ads, PPC Strategy
Camp Granular v.s. Camp Consolidate One of the key decisions PPC specialists have to make is how to structure their search campaigns. This often becomes a hot debate between two approaches: camp granular and camp consolidate. Camp granular says that we need to split...
by alexvandepol | Jul 5, 2023 | PPC Strategy, Uncategorized
The 4 Marketing P’s in the Digital Age As automation continues to reshape Google Ads, it’s paramount for us PPC professionals to shift our focus beyond just “Promotion.” Embracing all four marketing P’s has become a critical aspect of...
