Advertisers are often struggling in creating video ads which are action driven for campaigns like . Just like for branding campaigns great ads start with the Core ABCD Principles. In this post I would like to give some guidance how to create video ads built do drive action.
1. Attention
For attention apply the core principles by hooking and sustaining attention with an immersive story. Jump into the action from the beginning. Augment with audio & supers. Keep visuals bright, contrasted. Change the pase of the video.
2. Branding
Unlinke branding videos the focus should be on the product. Ensure product
visibility from the start and throughout. Use extreme close-ups to show what you’re selling. Try to integrate the brand seamlessly via authentic and natural
placement on its product. Do not forget the core principle of showing up early & throughout.
3. Connection
Be upfront, precise and credible on what you’re offering. Show and tell the product’s ability to enhance the consumer’s life. Keep your value proposition, use case and pricing sharp (single works harder than many). Anchor in a need setup or consumer insight. Feature people w/ related interests or passions. show and tell benefits. Build trust with proximity, a confident tone, or supporting evidence.
4. Direction
A call-to-action is only as strong as the context it’s in. Add an enticing incentive as a powerful nudge. Set the table, then ask: Introduce your product and problem, need or insight; follow-up with a relevant CTA. Demystify the process: Tell them how to interact with you and under which terms (access, offers, pricing, CTAs). Entice to motivate: Leverage power of free (more or free stuff), special discounts (%, $ off) or limited time/ quantity.
Lastly, make sure essential visuals are in the most visible places and apply learnings through experimentation.
#onlineadvertising #onlinemarketing #ppcchat #googleads #googleshopping #google
Creative Guidance For Video Ads Driving Action
